I help B2B marketers tell stories that pull the future forward.

With 10+ years of experience leading content at seed-stage startups to public tech companies—and a robust portfolio of bylines as a journalist covering tech and culture—I bring a strategic mix of expert storytelling and operational know-how to help your business surpass its content goals. Get the talent of a top agency with the flexibility of a freelancer.

LET'S WORK TOGETHER 👇

If you are a…

  • B2B SaaS, AdTech, or MarTech company

  • Content Marketing Manager stretched thin on execution

  • Head of Marketing who needs a senior content partner, not a vendor

  • Scrappy marketing team burned by expensive agencies under-delivering

I can help you stand out:

  • Build your company’s profile and influence with a differentiated narrative on the future of your market. I help leaders articulate their unique perspective, then craft articles and social posts that cut through the noise – making them a voice worth following.

  • Turn your best customer relationships into your most persuasive sales assets. As a trained journalist, I know how to draw out the real story in an interview—the details, tensions, and turning points that make case studies unforgettable.

  • Create a definitive resource for your category—and fuel months of demand gen campaigns (e.g. social, email). Whether an ebook, report, or newsletter, I help your team develop rich “content IP” built on real interviews, original data, and genuine expertise.

  • Reliable, high-quality copy for the content that keeps your marketing engine running. I help clients create and edit SEO blogs, web pages, email campaigns, sales enablement, video scripts, award submissions, and more—all without the agency overhead.

SEE MY WORK 👇

Why Me?

I've spent 10+ years leading content strategy at B2B tech companies — from seed-stage startups (Prelay, YC 21) to public companies like Informatica, Tenable, and Taboola — reporting directly to founders and CEOs. My freelance journalism has appeared in The Atlantic, The New Republic, MIT Technology Review, and The Boston Globe. That combination — a marketer who thinks like a journalist — is what makes my work sharper: provocative bylines, customer narratives, research-driven guides, and campaign assets built to earn trust, not just impressions.

Executive Bylines

Starting from $2,000

Your executives have great ideas but no time to write — and the agencies you've tried keep delivering robotic content. Meanwhile, your competitors' leaders are building audiences, driving inbound, and getting invited to every conference. I work with busy leaders to develop a differentiated narrative that positions your company as the best alternative to a broken status quo — then turn it into content that cuts through the noise.

Ideal for: LinkedIn thought leadership, contributed bylines, executive blog posts

  • Designing IT for a Distributed Workforce

    Cybersecurity CIO offers practical IT infrastructure guidance during the early weeks of the COVID-19 pandemic.

    Protect Your Network

  • Why Team Selling Is Table Stakes in B2B

    Founder-CEO blog post for B2B SaaS sales platform Prelay (YC21), outlining broken GTM motions and category vision.

    Sell Better Together

  • Tips for Navigating TV's Uncertain Upfronts

    SVP of Client Relations reveals a smarter approach to high-stakes media buying, illustrated with CPM and DMA analyses.

    See The Playbook

  • How Publishers Can Avoid a $16B Mistake

    Founder-CEO challenges industry to redefine “native advertising” – from in-house studios to branded content across the web.

    Join the Movement

  • How SSPs Can Play Adtech Matchmakers

    Contributed MediaPost byline on SSPs and new paths to undiscovered premium video inventory at scale.

    Find Your Audience

  • Why AI Will Shape Retail Media's Next Chapter

    Contributed byline by Moloco’s Chief Business Officer argues that real-time AI is key to retail personalization and growth.

    Make Shoppers Happy

  • Closing Retail's CX and Inventory Mix Gap

    Sponsored ModernRetail article using proprietary survey data to frame legacy back-end systems as retail CX bottlenecks.

    See the Research

Industry
Guides

Starting from $7,500

You need a flagship content asset that generates leads and positions you as the category authority — but most ebooks end up as glorified product brochures no one downloads. I create research-driven guides built on real interviews, original data, and genuine expertise that your audience will actually read, share, and reference. Each comes with a turnkey package of blogs, social posts, and emails to drive qualified leads for months.

Ideal for: Lead generation, brand building, integrated campaigns

  • Data Clean Rooms: 12 Strategies for Marketers

    Brands can use data clean rooms for better insights, activation, and measurement – feat. McDonald's, Snapchat, and Mondelēz.

    Accelerate Your Strategy

  • Retail Media Guide to AI Ads Personalization

    Breaking through retail media networks’ ads growth ceiling, feat. case studies and a six-pillar “Commerce Media AI Maturity Model.”

    Fuel Onsite Growth

  • Toolkit for Choosing an Online Video Platform

    Step-by-step framework for running fair, rigorous head-to-head evaluations of OVPs, from traffic splits to post-test KPIs.

    Find Your Platform

  • The Math Behind the Cyber Exposure Score

    Technical whitepaper of new business-aligned security KPI, combining vulnerability, asset, and predictive scoring data.

    See Your Exposure

  • Trade Show Guide: Beyond the Seasonal Booth

    New survey data and trade show trend analysis shows how wholesalers blend in-person events with always-on digital selling.

    Get Your Makeover

  • 9 KPIs Every Technical Sales Leader Must Know

    As sales engineers increasingly drive technical deals, CRMs need granular health metrics, from POC success rate to SE capacity.

    Win More Deals

  • Achieving TV Success in a Post Cable Future

    To capture a first-mover edge in the new video age, marketers must lean into OTT – the fast-growing alternative to linear TV.

    Modify Your Mix

Customer
Stories

Starting from $1,500

Your sales team needs proof, but approvals are slow, legal is nervous, and your last case study read like a press release. I help you capture and craft compelling customer stories — traditional case studies, video testimonial scripts, or creative approaches when customers can't be named. As a trained journalist, I draw out the real transformation, with your customer as the hero and your product as their secret weapon.

Ideal for: Sales enablement, website proof points, multi-channel brand campaigns

Sample Clips

Copywriting
and Editing

Starting from $1,000

Your team is slammed with strategic initiatives, and the content calendar — blogs, emails, web pages — keeps falling behind. Most freelancers can't maintain quality at volume, and agencies add overhead without adding value. I deliver reliable, high-quality copy with top editorial standards and no hand-holding, rewrites, or AI slop.

Ideal for: SEO blogs, webpage copy, email sequences, sales enablement, content optimization

Why Not Just Hire an Agency?

The Typical Agency
Working With Me
Who Does the Work

You're sold by a senior strategist, then handed off to a junior writer juggling ten other accounts.

The person you talk to is the person who writes your content. No handoffs. No surprises.

How Fast Things Move

Drafts take weeks. Every round of feedback goes through layers of internal reviews and approvals.

I turn drafts around in days and stay flexible when priorities shift. No bureaucracy in the way.

Getting Up to Speed

Weeks of onboarding calls, brand questionnaires, and intake docs before anything ships.

With multiple tenures in B2B tech, I get your GTM motion, buyers, and market from day one.

What It Costs

Premium retainers with overhead baked in. You're also paying for office space and new business.

Transparent project pricing. You pay for the work, not the overhead.

What You Actually Get

Generic content that checks a box and sits in a Google Drive folder.

Sharp, differentiated content that earns trust with your buyers, drives inbound, and speeds up sales cycles.

Let’s Work Together

If you're interested in working together, please complete this short form with a few details about your project. I’ll review your message and get back to you within 48 hours.

For urgent requests, you can contact me directly at mattking25@gmail.com